Laura Burton and Frances Uleph are together called Urdy. They graduated from the BA top-up last June. Both specialise in graphic design with a little cross over into illustration. Generally their work is witty, humorous, sometimes edgy.
For the arts trail they covered four public benches creating a witty visual transformation into a comfy sofa. They felt that once sitting comfortably the world would look different. It would be transformed though perhaps not turned upside down as the theme of the trail required. Playfully taking what we are used to seeing inside and placing it outside was a wonderfully simple but dramatic twist.
They had a great deal to get right. The work was printed at Links on PVC. They photographed sofas at close range and then tiled up these pieces to ensure the correct resolution. They had also to consider the way which these pieces were tied on.
All of these works were sponsored by businesses in Battle. To do this someone from Battle Arts literally spoke to shop owners and asked them if they would pay the £100 or so that each of these cost. To advertise the sponsor Laura and Frances made small furniture labels which explained the thoughts which underpinned the work and combined this with the sponsors logo.
